Consider this: there are probably 10 people like yourself doing the same exact thing. Not only are they doing the same exact thing, but they are probably looking at, and taking the same articles you are considering to add to their site.

Wow. That’s going to do wonders for your hopes to have search engines pick up these new articles and rank your site high in the search engine result pages (S.E.R.P’s). Forgive my brevity, but I was being sarcastic!

Shared articles may be good for putting together quick sites and heavily promoting the same article content that everyone else is promoting, but who are we kidding?Wouldn’t you rather have fresh content NOT picked over by everyone else? Of course you would.  Now why should you pay for it when youíre staring at a free article site filled with 100ís of articles that you can use at this exact moment?

Because you CAN buy originality and have original content rank higher than the same old retread articles found over and over again on sites like this! Not only would you have a unique page indexed on the internet and crawled by search engines (sometimes daily), but if you had the right content service at your beck and call, you could be provided with professionally written content reserved for trade publications and offline magazines! There are 1000ís of professional writers out there on the Internet which are willing and able to write your next piece of web content.

Ok, so to go over the key points:

• Copied articles used over and over again- not so good since the search engines may pick up someone elseís copy of the same exact article. Cost effective since itís free! You get what you pay for.
• Fresh, unique articles- very good usage since it gives the search engines something new to eat up! You get what you pay for.
• Do your research. Find a writer who is professional and understands your subject!

You might know what your customers search for. If not, find out. Is it a description of  “pants” or “jeans?” One may be searched more often than the other, but why not target  both? How about “executive gifts?” Maybe “desk accessories” will broaden your web site  marketing strategy.

Ask all kinds of people. Get advice from people in all walks of life including management,  employees, customers, vendors, friends and family on how they would search for effective  search engine positioning keywords. Ask them how they would search for different products  and services. It’s really not about what you think they would search for, its about what they  think. Believe me, they can many times be two totally different things.

The higher the value of the keyword the more competition you will have. Every SEO utilizes  tools similar to the Overture Keyword Suggestion Tool and also know the value of a  keyword. The lower the value of the keyword the less competition we will have.

We don’t want to aim to low but we also don’t want to aim to high. We need to find a middle  ground. For you that may be a keyword with a value of no less than 1000 and no more than  10,000. It will be up to you to determine what you deem reasonable.

Also, the keywords should appear regularly throughout the opening Web page. It is  especially important that they appear frequently in the opening paragraphs.
Resist the temptation to overuse keywords. The search engines can spot it and will  reduce your page rankings. Tools are available to help with optimal keyword density.  However, avoid software that writes the site’s pages. Search engines can sniff these out, too.

A good rule of thumb is: Never sacrifice quality of content for keyword placement. This will  affect your page ranking. Most importantly, your site won’t appeal to visitors.